Spring Theory creates corporate-university partnerships around
semester-long collaborations.


Spring Theory matches companies with universities in semester-long collaborations to explore solutions to big challenges.

We engage courses from the nation’s top universities to create a company-proposed project—from design, consumer insight, digital marketing, and everything in between—leading to successful corporate university partnerships that benefit both students and companies alike. At the end of each semester, students present their ideas and recommendations to our company partners as food for thought. These ideas frequently become springboards for implementation.

Spring Theory has designed a process that’s simple and clear, making meaningful university collaborations between brands and students possible.

Our approach to each pairing ensures that all parties, from company to classroom, spend their time in productive and satisfying ways.


We start by working with our university partners to put together classroom- based opportunities for company projects. 

recent collaborations

General Mills collaborated with the Wharton School at the University of Pennsylvania to design new health snack concepts.

our vision

“I believe that we can build a bridge between universities and companies and that this bridge will make a positive impact.”