spring theory

Spring Theory matches companies with universities in semester-long
projects to build a bridge between the world of industry and the world of academia.

New Product Concepts

How can we introduce more
healthy snack options?

Patient Experience

How can we better engage
younger generations?

Consumer insights

How should we position
an upcoming new product concept?

Quantitative research

What are areas of opportunity for guest experience improvements?
view more collaborations

what we do

We engage courses from fifty of the nation’s top universities, focused on topics such as data analytics, consumer insights, product development and digital marketing, in order to create successful corporate/university partnerships around specific research questions. Students gain valuable real-life work experience and at the end of each semester, they present their analysis and recommendations directly to our company partners. Afterward the client is given the professional-quality presentation, report, and all accompanying research; frequently using student ideas as springboards for implementation.

Spring Theory has designed a process that is simple and clear, making meaningful collaborations between brands and universities possible. Our approach seeks to revolutionize experiential learning in the classroom and to help companies innovate by investing in student talent (about to enter the work force) in order to meet the challenges of tomorrow.

OUR ROLE

Value for Companies

Structured, focused projects with classroom-based student teams

Relationships with universities

Innovative recruiting channel

Collaboration with world-class faculty
and PhD students

Value for schools

Professors

Relevant projects for curriculum in areas such as market research, data science, innovation, design and more. Support  with client management, project scoping, NDA’s and client management.

Administration

A great network of companies and executives experiential learning projects that support project sourcing needs and help grow project-based learning.

Students
Make an impact on a real company,  working with executives and managers. Share project success and lessons learned with future employers. Experience managing an executing a real-world project.

matchmaking

50 University Partners

500 Successful Collaborations

15,000 Students




Project
development

Identified Project Ideas for Each Opportunity

Vetted Universities and Companies



Collaboration
Management

Project Success Support

NDA/IP Requirements Support


Companies

Structured, focused projects
with classroom-based student teams

Relationships with universities

Innovative recruiting channel

Collaboration with world-class
faculty and PhD students

Universities

Professors

Relevant projects for curriculum in areas such as market research, data science, innovation, design and more. Support  with client management, project scoping, NDA’s and client management.

Administration

A great network of companies and executives experiential learning projects that support project sourcing needs and help grow project-based learning.

Students
Make an impact on a real company,  working with executives and managers. Share project success and lessons learned with future employers. Experience managing an executing a real-world project.

Value for Companies

Structured, focused projects with classroom-based student teams

Relationships with universities

Innovative recruiting channel

Collaboration with world-class faculty
and PhD students

Value for schools

Professors

Relevant projects for curriculum in areas such as market research, data science, innovation, design and more. Support  with client management, project scoping, NDA’s and client management.

Administration

A great network of companies and executives experiential learning projects that support project sourcing needs and help grow project-based learning.

Students
Make an impact on a real company,  working with executives and managers. Share project success and lessons learned with future employers. Experience managing an executing a real-world project.

Companies

Projects that make an IMPACT

Collaboration experience that meets corporate needs and expectations

Scalable source of new ideas,
research and recruiting

NDA and IP support



Structured, focused projects with classroom-based student teams

Relationships with universities

Innovative recruiting channel

Collaboration with world-class faculty
and PhD students

universities

High-quality and relevant projects for experiential learning and PhD research

Real-world experience where students make a real impact through their creativity, skills and knowledge

Project management support

Adaptable to university policy, process and timing

Professors

Relevant projects for curriculum in areas such as market research, data science, innovation, design and more. Support  with client management, project scoping, NDA’s and client management.

Administration

A great network of companies and executives experiential learning projects that support project sourcing needs and help grow project-based learning.

Students
Make an impact on a real company,  working with executives and managers. Share project success and lessons learned with future employers. Experience managing an executing a real-world project.

our role

Matchmaking

Project Development Support

Collaboration Management
The final outcome is intended to provide the sponsoring company with professional-quality research, a fresh perspective and bright ideas from great students who work within a structured process and under the supervision of world-class faculty.
"The students looked at our business problems with a fresh perspective and offered innovative ideas to help us adapt to the marketplace. We were able to involve internal stakeholders from across a variety of business units in the collaboration, and the overall experience was seamless and very beneficial.”
Gina Stassi
Vice President of Product
Development at Health Net


I can't say enough about how impressed I was with the quality of work coming out of the partnership through Spring Theory and the Kellogg Business School. The caliber of work with both groups was top notch and partnering with an intelligent and an engaged MBA student group clearly created significant value for us."
Ed Martin
Director of International Consumer Insights and New Methods at The Hershey Company

The ideas were fully integrated including package design, distribution, etc. In some cases this was very instructive and broader than might have been as we ‘conceptualized’ them ourselves."

Gayle Fuguitt
Vice President of Consumer
Insights at General Mills