This course is offered to MD, MBA, Undergraduate and JD students interested in building better patient experiences and healthcare organizations. The course involves a major class-wide project for all 70 students, who work in teams of 4-5 students. Ideal projects ask students to address healthcare-centric challenges around products, marketing, or experiences. For example, a leading hospital software developer asked students to study how doctors can best utilize personal activity tracking devices in clinical care. Another example was from a major insurance provider that was interested in encouraging their customers to lead healthier lives through branded technologies. A unique aspect of this course is the diversity of student backgrounds including business, medicine, law and the arts. It is also taught by two sets of faculty--one from the business school and the other from the medical school. At the end of the course, each of the 12+ teams presents their idea along with their reasoning and the research they conducted.