Marketing Research

Professor: Scott Hansen

University of Texas at Arlington

Level: Graduate

The Masters in Marketing Research project course focuses on conducting and analyzing an extensive qualitative market research project around a client’s needs. Projects can focus on researching consumer attitudes, usage, trends and many other areas and applying them to strategic recommendations. The course would involve one Masters-level student and a faculty advisor who guides and manages the project. The students will be able to use university resources to source respondents across the country, so any consumer demographic would be appropriate.
See Potential Project Ideas