Marketing Principles

Professor: Hristina Nikolova, Ph.D.

Boston College

Level: Undergraduate

The aim of this course is for the students to develop business analysis and decision-making skills within a marketing context. The final project is designed to have them brainstorm, research, and prototype marketing strategies based on a client-specific marketing challenge. The entire class will be working on a project across 5-6 teams. In recent years, this class has partnered with MTV and Farmbot.
See Potential Project Ideas