Marketing Practicum

Professor: Michael Buchanan

Georgia Institute of Technology

Level: Graduate

This experiential learning course course is designed to expose students to real-world marketing initiatives and provide them with experience in solving complex marketing challenges. Projects can vary widely in focus, so long as they offer students the opportunity to conduct independent market research and apply creativity in finding a solution. Companies will work with 3-4 teams, each of which should focus on a specific initiative to avoid overlap.
See Potential Project Ideas