spring theory

Fall 2018 Course Directory

Spring Theory matches companies with universities in semester-long
collaborations to explore solutions to big challenges.

new product concepts

patient experience

consumer insights

quantitative research

what we do

We engage courses from the nation’s top universities to create a company-proposed project—from design, consumer insight, digital marketing, and everything in between—leading to successful corporate university partnerships that benefit both students and companies alike. At the end of each semester, students present their ideas and recommendations to our company partners as food for thought. These ideas frequently become springboards for implementation.
Spring Theory has designed a process that’s simple and clear, making meaningful university collaborations between brands and students possible.
Our approach to each pairing ensures that all parties, from company to classroom, spend their time in productive and satisfying ways

Our Focus




Projects that make an IMPACT

Collaboration experience that meets corporate needs and expectations

Scalable source of new ideas,
research and recruiting

NDA and IP support
High-quality and relevant projects for experiential learning and PhD research

Real-world experience where students make a real impact through their creativity, skills and knowledge

Adaptable to university policy, process and timing

Project Development Support

Collaboration Management
"The students looked at our business problems with a fresh perspective and offered innovative ideas to help us adapt to the marketplace. We were able to involve internal stakeholders from across a variety of business units in the collaboration, and the overall experience was seamless and very beneficial.”
“I can't say enough about how impressed I was with the quality of work coming out of the partnership through Spring Theory and the Kellogg Business School. The caliber of work with both groups was top notch and partnering with an intelligent and an engaged MBA student group clearly created significant value for us."
The ideas were fully integrated including package design, distribution, etc. In some cases this was very instructive and broader than might have been as we ‘conceptualized’ them ourselves.
Gina Stassi
Ed Martin
Gayle Fuguitt
Vice President of Product Development at Health Net
Director of International Consumer Insights and New Methods at The Hershey Company
Vice President of Consumer Insights at General Mills